The LEGO Company History

Legal Support and Advice for Small Businesses
2 Giugno 2024
3 Giugno 2024

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 the workshop was a woodworking facility that made furniture and toys. His business was not very successful and he had to struggle through the early 1930s. In 1934, he started to focus on toys, and changed the company’s name to LEGO. It’s a contraction of “leg godt” which is the Danish word that means “play well”.

In the 1960s, the company began to expand to other Nordic countries. The company came up with a smaller brick, ideal for small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children of a younger age to create more detailed models.

In the 1970s, Lego began to introduce new features to help its products differentiate themselves from the competition. For instance, they introduced an array of faces to their miniature figures. This made the minifigures more real and capable of communicating various emotions and facial expressions. The Lego Group added wheels to their bricks which allowed them to build vehicles and other machines.

The next major step for the company was when it introduced dedicated themes — a system within systems that allowed customers to create a specific world or situation. This helped the company make its brand more well-known and helped them attract younger audiences. In addition the company increased its production by opening factories in South Korea, Malaysia, and Brazil.

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